At Communications & Advocacy, we help engage the world in what Novartis does, how we do it and why it matters. We have the power to reach people’s hearts and minds, while cutting through the noise with a clear, authentic, credible and relevant voice. As trusted advisors and business partners, we work closely with the business by further strengthening the Novartis brand, its reputation and driving commercial excellence in communications.
Our Strategic Approach
Our Focus:
Focused topics: we can focus on the most important and impactful topics and content for our audiences and business. We believe that less is more.
Focused geographies: we believe in raising the bar for communications across the entire company by influencing teams through inspiration – local teams understand their markets best and need to own their own campaigns, content and audiences.
Focused audiences: we won’t settle for communications that feature only push messaging and don’t pull the audience in by tapping into the platforms, topics, trends or moments that matter to them.
Our approach:
Audience-led storytelling: we spend time understanding our audience to create content that inspires curiosity and provides value. We believe in simple and beautiful storytelling; and creating media with the way people consume information in mind.
Shaping the environment: we will create and provide resources to campaigns which have scalable impact to build trust with key audiences, create more advocates, and establish meaningful and long-lasting partnerships.
Maximizing moments: we believe in deep collaboration and keeping our finger on the pulse of the world around us to own moments that matter for us and our stakeholders, and have the courage to step away from crowded moments where we would only create more noise.
